About Boucheron

Learn About the brand

In the bustling heart of Paris, amidst its grand boulevards and whispered secrets, the legacy of Boucheron was born. It was 1858 when a young and ambitious Frédéric Boucheron, breaking away from his family's tradition of cloth-making, unveiled his first boutique in the Galerie de Valois. Inspired by the fabrics he grew up around, Frédéric incorperated the fluidity of fabrics into his goldwork, drawing admirers from near and far to his Palais Royal boutique.<br><br> His designs weren't just groundbreaking; they were revolutionary. By 1867, he had already clinched a gold medal at the Universal Exhibition in Paris. Among his masterpieces was a 159-carat sapphire necklace, a dazzling creation for the opulent Marie Louise Mackay. But Frédéric's genius wasn't limited to his craft. He was a man of profound sentiment. In a sweeping romantic gesture, he acquired 31 diamonds from the French Crown Jewels auction in 1887, gifting the most radiant jewel to his wife, Gabrielle, as a symbol of his undying affection.<br><br> As the 19th century waned, Boucheron was on the brink of another milestone. In 1893, they became the pioneers, the first jewelers to illuminate the prestigious Place Vendôme. They strategically chose the mansion at number 26, where sunlight would dance brilliantly upon the gemstones within, bringing them to life.<br><br> Frédéric's vision was carried forward by his lineage. Louis Boucheron, with dreams as vast as the horizons, took the brand beyond French shores. The family's touch graced the brand until 1994, after which the house underwent various ownerships, finally finding a home under Kering, with the visionary Claire Choisne as its Creative Director.<br><br> Through the ages, Boucheron has been a symphony of tradition and innovation. The Serpent Bohème collection, a tribute to a talismanic snake necklace Frédéric once gifted Gabrielle, stands as a testament to their timeless allure. From fragrances that capture the essence of Paris to watches that defy time, Boucheron has been at the forefront of luxury, while always paying a special focus on pushing the boundaries of jewelry design.<br><br> Today, Boucheron stands as a beacon of French elegance, with over 161 years of crafting masterpieces that have adorned royalty, film stars, and connoisseurs of fine jewelry. As we look back at this illustrious journey, one can only wonder: what new chapters will the future inscribe in the remarkable history of Boucheron?