About Charriol

Learn About the brand

In the bustling streets of Geneva, Switzerland, amidst the backdrop of the majestic Alps, a new chapter in luxury was being written. It was 1983, and the world was about to be introduced to Charriol. Philippe Charriol, a man with a vision, left the comforts of his prestigious position in a renowned jewelry company. He was on a quest, a quest to craft a brand that would become the epitome of luxury.<br><br> Philippe's passion was not just about creating jewelry; it was about telling stories. Drawing inspiration from the ancient Celts, he incorporated the iconic cable motif into his designs. This wasn't just a design choice; it was a tribute to the Celts who saw twisted metal adornments as symbols of nobility and strength. With each piece, Philippe was not just selling jewelry; he was sharing a piece of history. But Charriol's inspirations weren't confined to history. The modern, sun-kissed shores of Saint-Tropez breathed life into their latest jewelry collection, blending ancient motifs with contemporary elegance.<br><br> As the years passed, Charriol's horizons expanded beyond the Swiss borders. From fragrances that captured the essence of the Alps to eyewear that reflected contemporary European elegance, Charriol became a name recognized in luxury households. Their global presence is solidified with a network spanning 3,800 retailers, 500 Corners, and 340 branded Boutiques, including a significant presence in China. Charriol's innovative use of gold and steel cables in their designs was not only unique but also patented, ensuring their distinct identity in the luxury market.<br><br> In 1984, the Rustan Group introduced Charriol to the Philippines, making it the first country in Asia to carry the brand. Since then, Charriol's designs, especially the cable motif watches and bracelets, have become statement pieces among Filipinos. This bond was further strengthened when Charriol was exclusively distributed by the SSI Group in the Philippines. Philippe Charriol's visits to the country also led to collaborations with local NGOs and the establishment of the Philippe Charriol Art Foundation in 1985.<br><br> Philippe's journey was not just about building a brand; it was a reflection of his life, a blend of his business acumen and personal passions. From supporting budding artists to designing chronographs inspired by his love for racing, Philippe's multifaceted personality shone through. And even though the world lost this luminary in a tragic accident, his legacy, nurtured by his children and the brand he so lovingly built, continues to inspire.