About Chopard

Learn About the brand

In the heart of the Swiss Alps, nestled amidst snow-capped peaks, the quaint village of Sonvilier held a secret. In 1860, a young artisan named Louis-Ulysse Chopard began crafting timepieces that would soon captivate the world. His workshop, filled with the rhythmic ticking of clocks, attracted the eyes and ears of royalty, including Tsar Nicholas II of Russia.<br><br> As the snows melted and seasons changed, so did Chopard. The brand found a new home in Geneva, the world's watchmaking capital. But it was a fateful encounter in 1963 with Karl Scheufele III, a German watchmaker with a vision, that propelled Chopard into a new era. Under Scheufele's tutelage, Chopard's horizons expanded, marrying traditional craftsmanship with avant-garde designs.<br><br> One of Chopard's groundbreaking creations was the Happy Diamonds watch, introduced in 1976. This unique piece combined the elegance of fine jewelry with horology, featuring loose diamonds that danced freely beneath the watch's sapphire crystal. This playful yet sophisticated design remains a cornerstone of Chopard's women's collection.<br><br> Chopard's passion for innovation didn't stop at watches. In 1980, they partnered with the iconic Mille Miglia classic car rally, launching a collection of sporty timepieces inspired by vintage automobiles. This partnership celebrated the synergy between precision mechanics, both in horology and automotive.<br><br> Chopard's quest for perfection led them back to their roots in 1996, establishing their own manufacture in Fleurier. Here, they unveiled the L.U.C. Caliber 96.01-L, their first in-house movement since the brand's inception, and a testament to their commitment to horological excellence.<br><br> Today, Chopard stands as a testament to luxury, innovation, and precision. Their pieces, whether a watch adorned with dancing diamonds or a piece of fine jewelry, resonate with a history of passion and craftsmanship. Chopard is not just a brand; it's a legacy, a journey through time, marked by milestones of innovation and a relentless pursuit of perfection.