About Pandora

Learn About the brand

In 1982, the vibrant streets of Copenhagen, Denmark, witnessed the birth of a legacy. Hidden amidst its historical charm, a modest jeweler's shop took its first breath under the aegis of goldsmith Per Enevoldsen and his wife, Winnie. It wasn't just the opening of a store; it was the dawn of what the world would come to revere as Pandora.<br><br> From the whispers of the past, the lineage of craftsmanship was evident. Per’s father, Algot Enevoldsen, a master jeweler from the 1950s, had sown the seeds of craft and finesse. Inspired, the Enevoldsens frequently journeyed to Thailand, sourcing treasures to bring back to their eager Danish clientele.<br><br> Their creations were not merely ornaments; they were pieces of art that told tales. Recognizing this, the couple pivoted from retail to wholesale. By 1987, they had evolved, relocating to a more expansive space, and with a stroke of brilliance, they welcomed two visionary designers, Lone Frandsen and Lisbeth Enø Larsen. Together, they dreamt and designed what would become Pandora's signature: the Pandora charm bracelet.<br><br> Thailand, previously their treasure trove, turned into their artistic hub by 1989. Here, alongside a dedicated crew, the Enevoldsens meticulously shaped dreams into tangible beauty. A decade later the world was introduced to the Pandora charm bracelet. Initially introduced in Denmark, these bracelets quickly became a symbol of elegance and personal storytelling.<br><br> With the turn of the millennium, Pandora's charms took the world by storm. Each charm is a narrative in itself, carrying the emotions of its wearer. Whether it's a tribute to a country, an occasion, an activity, or a loved one, each charm is a testament to personal stories and unique styles. From Denmark to the United States, Germany, and Australia, the world was enraptured by the magic of Pandora.<br><br> The Pandora magic was undeniable. Sales doubled year after year, and what started as a local Danish jeweler soon transformed into an international sensation spanning the globe. To cater to the surging demand, the company inaugurated a large-scale, six-story manufacturing facility in Thailand in 2005. By 2010, three more facilities had sprung up in the same region, solidifying Pandora's unique production setup.<br><br> Today, the essence of Pandora dances across more than 70 countries, but its soul remains untouched. Their vision, as crystalline as that first day in Copenhagen: to offer women globally a universe of high-quality, hand-finished, and genuine jewelry at affordable prices. They believe in celebrating individual stories, the unforgettable moments that define who we are.